GLOBAL MANAGEMENT ACADEMY

Foundations in Marketing

COURSE OVERVIEW
There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analyzing and defining a target market and planning and implementing marketing strategies.

You will learn how to conduct basic market and customer-based assessments, and how to develop an in depth understanding of the business environment you are currently and planning to operate in. You will also get insight into the competitive environment, and the potential of your business to succeed. In addition, you will be able to assess you own strengths and weaknesses, and know where the principle opportunities for growth are located. You will also learn how to use this information to position your products and services for optimal profitability, and segment your customer base for maximum opportunity. This information will help you plan your sales activities, and your key account management strategy.

COURSE CONTENT
The content of this course includes:

  • Understanding marketing
  • Marketing Consumer goods (B2C Marketing)
  • Marketing Industrial Goods (B2B Marketing)
  • Marketing Services
  • Knowing your Products and Services
  • Knowing your Customers
  • Understanding Customer Value Creation
  • Using the Marketing Mix
  • Pricing Strategies
  • Product Positioning Strategies
  • Place Strategies - Selecting Sales and Distribution Channels
  • Promotional Strategies
  • Using Advertising effectively
  • Developing the Marketing Plan
  • Developing the Marketing Budget

COURSE DETAILS

WHO IS THIS COURSE SUITABLE FOR?

This course is suitable for experienced Supervisors, and Managers from all types of organizations, tasked with planning for and implementing change in the organization..

ADMISSION REQUIREMENTS

There are no formal entry requirements for this course. Candidates will be working in, or preparing for work as a first line supervisor, team leader or manager.

COURSE DURATION

This course will take you approximately 20 hours to complete. Learners have 90 days from the date of enrolment to complete the course.

ASSESSMENT

Assessment in this program takes the form of Online-quizzes (normally 3 in each course). Each quiz has a pass mark of 70% and you can take the quizzes as many times as you wish.

CAN I GET ILM CREDITS FOR THIS COURSE?

Yes – this course meets the requirements for ILM course:  8600-330: Understand Marketing for Managers (2 credits). To qualify for the credits, you will need to complete the written assignment. Contact us to register for an ILM qualification.

CERTIFICATION

Global Management Academy Certificate of Achievement.

COURSE DELIVERY

This is a fully online course with:

  • Online Presentations and interactive learning
  • Online Videos
  • Online Quizzes
  • Learning Manuals (80 pages +)
  • Additional workbooks, articles, and case studies.

RESOURCES

Downloadable Learners manuals are provided for your course, along with additional articles, workbooks and worksheets.

SUPPORT

Continuous email and phone support available throughout your course.

6 REASONS TO ENROL IN THIS COURSE NOW!

  • You get a Management Certificate which is recognized worldwide.
  • You get real value for money (E-learning costs a fraction of conventional learning).
  • You can get started immediately.
  • You can learn at your own pace, at home, at work, in the park, anywhere you choose.
  • You will have excellent support from a dedicated coach throughout the program.
  • Our Guarantee: not satisfied, we will refund your fees (see terms and conditions).

ILM QUALIFYING COURSE

8600-330: Understand Marketing for Managers (2 credits)