GLOBAL MANAGEMENT ACADEMY

ILM Level 4 Cert. in Leadership & Management (Marketing Management)

PROGRAM OVERVIEW

Comprising 3 courses and 75+ hours of online learning, the ILM LEVEL 4 CERTIFICATE IN LEADERSHIP AND MANAGEMENT (EFFECTIVE MANAGEMENT) will provide you with the skills to effectively manage diverse teams in the organization to improve productivity and performance.

You will learn to apply best practice to the management of people in your business, and develop the communication and people management skills to motivate, empower and guide your team. You will also learn how to improve the management of stress and conflict in the organization, and help employees realise their full potential.

WHO ARE THE ILM?

Global Management Academy is an Approved Center for the delivery of programs from the Institute of Leadership and Management.

The ILM is part of the City and Guilds Group, and is the largest Management Training Certification Body in Europe. 90,000 managers receive ILM certification annually. The ILM provides clients with an assurance of quality in the design and delivery of all Endorsed Programs.

PROGRAM CONTENT

The content of this ILM LEVEL 4 CERTIFICATE PROGRAM has been carefully chosen to provide a concise, but intensive learning experience which provide non-marketing managers with a comprehensive insight into marketing strategy, and the tools and techniques to plan for, develop and implement the marketing strategy for the organization. Candidates for the Certificate are required to complete units to the value of 13 credits.

COURSE 1: MARKET (BUSINESS ENVIRONMENT) ASSESSMENT (5 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding the Business Environment
  • Unit 3: Understanding the Political Context
  • Unit 4: Understanding the Economic Context
  • Unit 5: Understanding the Social Context
  • Unit 6: Understanding the Technological Context
  • Unit 7: Understanding the Legal Context
  • Unit 8: Understanding the Environmental Context
  • Unit 9: Competitive Forces Analysis
  • Unit 10: Competitor Analysis
  • Unit 11: SWOT Analysis
  • Unit 12: Quantitative Analysis
  • Unit 13: Knowing your Customers
  • Unit 14: Customer Segmentation
  • Unit 15: Customer Profitability Analysis
  • Unit 16: Pulling it all Together
  • Unit 17: Wrapping-up

COURSE 2: DEVELOPING MARKETING STRATEGY (4 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding Marketing
  • Unit 3: Know your Business
  • Unit 4: Know your Customers
  • Unit 5: Customer Segmentation
  • Unit 6: Know your Competition
  • Unit 7: Marketing Strategy and your Business
  • Unit 8: The Marketing Mix
  • Unit 9: Product Positioning and Pricing
  • Unit 10: Place Strategy
  • Unit 11: Promoting your Business
  • Unit 12: Wrapping up

COURSE 3: MANAGING MARKETING ACTIVITIES (4 credits)

  • Unit 1: Getting Started
  • Unit 2: Understanding Promoting the Business
  • Unit 3: Advertising
  • Unit 4: Internet Marketing
  • Unit 5: Branding
  • Unit 6: Developing Promotional Materials
  • Unit 7: Developing Newsletters
  • Unit 8: Direct mailing
  • Unit 9: Email Marketing
  • Unit 10: Planning the Promotional Campaign
  • Unit 12: Evaluating Campaign Outcomes
  • Unit 12: Wrapping-up

ADMISSION REQUIREMENTS

There are no formal entry requirements but participants will normally be practising supervisors or managers with the opportunity to analyse their business environment and their personal leadership experiences.

PROGRAM DURATION

Learners are free to complete the program at their own pace. Each course in the program will take approximately 20 hours to complete. Learners will have 12 months from the date of enrolment to complete the program.

LEARNING FORMAT

The program is delivered through:

  • Online Learning through the Global E-Learning Portal (participants have access to the portal for 12 months from the date of registration).
  • Assessment comprising short on-line quizzes for each course. No formal written assessment is required.
  • Participants must complete all 4 of the courses in the program to qualify for the certificate.
  • Each course takes approximately 20 hours to complete.
  • Tutor Support is available through email, web conferencing and phone, throughout your program.

LEARNING RESOURCES

When you enrol in a Global course, you get immediate access to our E-Learning Portal. Online courses contain:

  • Online presentations
  • Online quizzes
  • Online self-assessments
  • Online Case Studies
  • Online videos
  • Downloadable learning manual (100 pages +) / workbooks / additional articles and Excel worksheets

ASSESSMENT

Candidates are required to complete written assignments of approximately 2500 words for each course. Assignments are practical and require candidates to apply the theory in the course to their work context. The pass mark for each assignment is 50%. Comprehensive assessment guides are provided for each course, and your Global tutor provides continuous guidance and feedback on your assignment drafts to help you meet the pass criteria.

ILM CERTIFICATION

On successful completion of the program, participants receive the LEVEL 4 CERTIFICATE IN LEADERSHIP AND MANAGEMENT from the City and Guilds ILM (OFQUAL accredited).

INCLUDED
In addition, enrollment in the ILM is included in your course fee (at a cost of £120), which gives you access to an extensive online library of learning resources.